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Making the Grade: Instilling Project Management Values
By Brian Denten

It has probably happened in your company at some point: management invests in fancy new software, hardware, or some combination, and yet a large chunk of the sales force doesn’t even bother taking advantage of the new features. It’s human nature to habitually fall back on old, familiar methods, even if they’re not very effective. This being the case, it can be very difficult if not impossible to push sales and marketing departments to use new project management software without constantly forcing the issue. Rather than attempting to simply modify workers’ behavior on a day to day basis and risk falling into the trap of micromanagement, business leaders should be focusing on instilling good management values into the people they lead.

There is a fine line between leading and managing. Managers are simply shifting resources around, attempting to correct inefficiencies and make things run okay on a daily basis. In contrast, true leaders inspire and change the people in their charge. To that end, key business leaders in every good company need to instill strong task management and timely scheduling values into their team members. And the most valuable tool you can equip your people with in order to help this process along is modern project management software.

Project management is a broad realm of commercial operations, encompassing everything from project estimation to daily scheduling of workflows and resource allocation. Yet many companies or departments don’t bother to make the most of the software they have to grow their employees and cultivate strong time management ethics. Perhaps part of the problem is that so many organizations are content to simply chug along on substandard software, perhaps utilizing an out-of-date build of Microsoft Project or another piece of archaic programming. Rather than pushing MS Project and programs like it to do things they were never designed to do, executive teams should look to modern collaboration software when attempting to grow a strong project management approach to work life.

These programs take the approach of integrating themselves into every facet of business life, offering online document management and other sharing features that extend far beyond what was traditionally thought to be under the purview of project management applications. When you confine project management to a narrow scope, you’ll find your project management suites will not be used vary often, and your returns on investment will be limited. You must strive to make a project management approach permeate everyday business in your company.

Brian Denten is a Marketing Specialist at WorkZone. WorkZone is an easy-to-use, web-based project management and document collaboration tool. Check their Twitter account here.

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