Manage Stakeholder Expectations in Project Management
By Marc Derendinger, Northwest University
From the beginning of your project you should be clear about what is in scope and out of scope. This will set the ground rules and expectations for stakeholders. You can increase the likelihood of acceptance of your project by attempting to negotiate or influence your stakeholders into fulfilling project goals. Furthermore, be ahead of issues and discuss potential threats to manage risks appropriately. The open feedback will allow for more efficient resolution to known issues and better completion of your project.
To actively manage your stakeholders’ expectations, create a register or list of all relevant stakeholders. This list should illustrate both the levels of interest and influence a stakeholder possesses. Maintaining thorough issue and change logs can be effective when you need to communicate to your stakeholders. Having a succinct and thorough project management plan that covers the project scope, goals and ground rules can help reduce problems in your communication with stakeholders by defining a template for success.
Being able to communicate with your stakeholders and negotiate conflict will help to ensure those stakeholders with high levels of interest and influence remains happy and informed. If you do not communicate issues and changes with skilled negotiations, presentations and documents then your stakeholders will not support you.
Northwest University opened to students on October 1, 1934. It is a regionally accredited institution awarding associate, baccalaureate, and master’s degrees.
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