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Plan Projects like Albert Einstein!
By Ray W. Frohnhoefer

As we’ve learned from projects like, Agile isn’t always the best method to follow for software development. If we look at its strengths and weaknesses, Agile is not especially well-suited in its pure form for projects with fixed deadlines and fixed scope. It also exhibits limitations in complex projects which require strong integration testing. So there are other methodologies and techniques which can be used standalone or combined with Agile when trying to meet project criteria. Let’s take a look at one that is not restricted to the software world, but can be used in virtually any industry.

Albert Einstein said that if he had an hour to solve a problem, he would spend 55 minutes understanding the problem and 5 minutes solving it. Suppose we applied that type of ratio to project planning and execution? Some might label it “Extreme Planning”. Try spending longer in planning, understanding the product or solution you are trying to produce, mining for opportunities, understanding the risks, and developing detailed plans for critical components.

What would Extreme Planning look like? Here are a couple of real project examples:

In the early 1980s I managed a project and assembled a team (three FTEs plus an intern) to develop a new assembler, linker, and Pascal-SIL compiler. The software would replace an old system that only supported overnight runs for even the smallest software changes. With a little more than three months in planning, we were able to leverage existing code and systems; define common interfaces used by all modules up front; envision substantial improvements to the assembler language processing; evaluate and select the best algorithms; and prepare to deal with inevitable project politics. The project finished in under a year — we later found out the norm for similar systems built by IBM was five years with teams of six to ten. In addition to providing extreme productivity for the users (overnight replaced by under an hour), we developed a system that served users without major modification or bugs for over years.

At about the same time, a construction project in San Diego experienced similar results. After months of planning and practice, a house was built in approximately 2 hours and 45 minutes. The house passed inspection and a family moved in the next day. And there is a record of at least one other house built in less than three hours since then. Even more recently, a 15-story hotel was built in 72 hours.

Now I’m not going to tell you this is for all projects. Both of these examples had a few other factors going for them, including fairly well-known, understood requirements and dedicated, enthusiastic project teams with a strong desire for success. So you may need to think through the applications. For example:

  • If the requirements are not as well known, you will need to add some substantial time to get them documented and right.
  • If you have a tight deadline, you may need to see if it can be loosened to accommodate the additional planning and requirements.

  • If you want to incorporate “agile” (note small “a”), the up-front planning may help you hit targets and include other project phases such as integration testing.

I’ve got more stories of Extreme Planning success, but why don’t you go ahead and evaluate (and maybe even try it) it for your next project if it fits?

Ray W. Frohnhoefer is a hands-on executive with strong project, program, and portfolio management skills; a methodologist; and a creative inventor and entrepreneur. His leadership qualities have enabled him to save companies millions of dollars by efficiently making complex decisions, solving complex problems, and getting things done, even under pressure. Ray is currently the Managing Director of PPC Group, LLC, a Project Management Instructor at San Diego Continuing Education and UCSD Extension and a member of PMI’s Ethics Appeals Committee. As a PMI affiliate, Ray makes project management indispensable for business results. You can contact him at You can read more from Ray on his blog.

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