There are three primary drivers in any project: time, cost, and performance. These are called the triple constraints in project theory. Every project will have one of these constraints being monitored over and over again. Normally, this constraint is also the same one being monitored by the customer on a regular basis. This constraint is called the project driver. You can tell what is most important to the customer by noticing which driver they consistently track.
Don’t be fooled, though. Just because the customer says the driver is cost does not mean that is the real driver. More times than not the customer will verbalize cost as the driver even when time or performance is the real one.
Dr. Keith Mathis, founder and CEO of The Mathis Group, specializes in Project Management, Management Leadership, and Marketing training for private businesses and government agencies of all kinds. He offers 33 Project Management courses, is a Project Management Professional, is certified by the Project Management Institute and will customize every training session to your individual company’s needs. The Mathis Group also sponsors www.pmexpertlive.com, which is a powerful project management resource with free reports, podcasts, videos, and a monthly newsletter. He also offers customized management training and coaching on any subject with prolific communication and professionalism.