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Risk Management 101: Describing a risk (#4 in the series Risk Management 101)
By Craig Brown

In business and especially in projects it is important to be precise with language to avoid confusion and misinterpretation.

Risks should be phrased and framed properly in order to be best managed. Risks should identify three aspects;

  • The circumstances that enable the risk to occur, often the trigger
  • The actual risk, or thing that might happen
  • The impact of the risk event occurring to the project or business

For example these are poorly framed risks;

  • We may set the price too high
  • Technical resources are not available

This is a more effective way of describing the risk;

  • If we raise prices to high customers may find better alternatives and churn away causing loss of market share and revenue.
  • If technical resources are not available by [date] the project’s critical path will be affected resulting in at least a four week delay to launch

The second set of examples provide fuller descriptions that reduce the likelihood of misinterpretation and allow for a better assessment of the likelihood and impact of the risk.

Craig Brown has worked as a project manager and business analyst mainly in the Australian ITC and the banking industries. He has also worked in the law, education and welfare industries, including starting a law firm. Craig now has a Master’s degree in project management from RMIT university, and is currently working with a Melbourne based IT consulting firm called OptimiseIT. Craig’s personal blog can be found at

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